4/11/2012 09:21:00 PM

Web Analytics Terms 2

Here you can find Web Analytics Terms as below:

Clicky automatically tracks clicks on any links that point to a file on your web site. Supported file extensions are: 7z, aac, avi, csv, doc, exe, flv, gif, gz, jpg, jpeg, mp3, mp4, mpeg, mpg, mov, msi, pdf, phps, png, ppt, rar, sit, tar, torrent, txt, wma, wmv, xls, xml, and zip. When a visitor clicks a download, that action will show up in their visitor session, and the total value for downloads of that file will be incremented by 1.

Along with page views, outgoing links, and downloads, "events" represents the fourth and final action type. It can be used to track javascript events or clicks on anything on your web site. If your site uses a lot of "Ajax" or plain Javascript for some interface elements (like we do for the dashboard and the spy page), you would probably find it useful to track people interacting with these elements so you can understand their behavior better. However, we don't know what other events you would want to track besides outgoing links and downloads, so you have to set this up manually if you want to use it. Relevant documentation is here.

Recent links / searches
These are logs of all incoming links and searches that have sent a visitor to your site, in reverse chronological order.

Newest unique links / searches
The first time any particular link or search term has sent a visitor to your site (since you have installed Clicky), it will show up in these logs along with the time it occured. Items are displayed in reverse chronological order.

Entrance / exit pages
An entrance page, sometimes called a landing page, is the page that a new visitor session starts on. If a visitor comes to your site directly, that will typically be your front page, but visitors coming to your site via searches or other external links will probably be "landing" on other pages initially. The entrance pages section shows which pages are the most popular "first pages" that people see. Likewise, an exit page is the "last" page that a user sees before leaving your web site.

Spy shows you the same data you will see on the main Actions list page, except that everything is live! You will see page views, downloads, outgoing links, and clicks stream down the spy page as they are happening on your web site. It was inspired by Digg Spy. Careful - it's very addictive.

RSS is short for "Really Simple Syndication", and is a way to easily extract chronological data from one web site and display it on another. For example, most blogs have an RSS feed, which contains a list of recent stories, ordered from newest to oldest. Clicky offers a few RSS feeds for chronological data from your web site's traffic, such as recent visitors, recent incoming links, and recent searches. You can access the various feeds by clicking the RSS icon in the Clicky navigation bar at the top of your stats pages. You can use the RSS feeds to display this data on your own web site if you want, or you can put them in an RSS reader such as NetVibes or Google Reader.

If your site has an RSS feed, you should be redirecting it through FeedBurner (FB). This is a third party service that monitors how many subscribers you have to your feed(s), and which items are read and clicked on the most. FB has an API that Clicky can talk to to show you your FB data within the Clicky interface. Once you have setup FB in your Clicky site preferences, there will be a new module available on your dashboard to show you your data. There will also be a new tab in your site's navigation bar with the FB icon , which you can click on to view the data.

Source: Definitions

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